20.55

Ahhh, that's what the white cube-like building is for - a 'hands on' pavilion to try out the new iPhones and Apple Watch.

Wish we were there...

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20.04

That's it, folks. Frankly, we're blown away.

Quick summary - we have 2 new iPhones (the iPhone 6 and the iPhone 6 Plus) which will be available this month, and a new Apple Watch launching early in 2015.

Full write up coming soon.

Register for the iPhone 6 and 6 Plus here.

19.58

Good news if you're a U2 fan - Apple are giving away U2’s new album to every iTunes Store customer.  The album is already in your iTunes music library. All you have to do is tap to download it.

19.50

They’re putting Siri on the Apple Watch so you can make like James Bond and talk into your wrist.

19.47

Apple Watch works with iPhone 5, 5c, 5s, 6, and 6 Plus.

Will be available 'early 2015.'

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19.38

Showing off cool apps on the Apple Watch including one that lets you use your watch to check in to your hotel and unlock your door! Must have some sort of NFC or iBeacon chip built in.

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19.33

Apple Watch lets you share a sketch you've drawn with your finger on the screen (below), your heartbeat - it even enables you to 'tap' another persons wrist when their thousands of miles away.

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19.30

Watch comes with Apple Maps integration. Gives turn-by-turn navigation and vibrates to let you know whether to turn left or right.

19.18

2 sizes, 3 casing materials/constructions and 6 wrist band types total (different types of leather, and buckles, stainless steel, plastic) - super customizable. Can select from a range of digital watch faces.

Not standalone - works in tandem with an iPhone.

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19.05

And there's more - the Apple Watch...

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18.41

iPhone 6 and 6 Plus available in the UK from 19th September (subject to availability). You can register here https://bit.ly/1BpZ6i6

18.35

Apple’s new iPhone camera - kept the same pixel count (8MP) but improved image quality. Comes with detection autofocus (which you'll find on SLRs) for faster focusing.

iPhone 6 Plus will come with Optical Image Stabilisation for sharper shots.

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18.30

The iPhone 6 can judge distance and elevation, so you can get credit for flights of stairs in all those fitness apps.

18.22

iPhone 6 and iPhone 6 Plus are powered by the Apple-designed A8 chip. The A8 chip has up to 25% faster processing power and up to 50% faster graphics.

The iPhone 6 Plus will play games in higher resolution than next generation consoles. Think about that for a minute.

18.13

iPhone 6 4.7 inch screen, iPhone 6 Plus 5.5 inch screen. Slimmest iPhone ever made...

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18.12

Wow - beautiful...

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18.10

Here there are, folks. iPhone 6 and iPhone 6 Plus. Just revealed...

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18.08

“Today, we are pleased to announce the biggest advancement in iPhone. ”

– Tim Cook

18.00

Showtime...

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17.46

Less than 15 minutes and counting to the iPhone 6 reveal folks. Next to the presentation theatre is a giant white cube-like building that Apple has constructed on the site specifically, purpose unknown...

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