samsung-galaxy-s4-zoomUnsurprisingly this week has been dominated by announcements coming from Apple’s Worldwide Developers Conference (WWDC) including the release of the new iOS 7 and iTunes Radio.  However, the week  has also be dominated by further speculation about the direction of the iPhone. A report by Reuters has suggested that Apple is thinking of taking on Samsung in the 'phablet' market and considering models with both 4.7-inch and 5.7-inch models, as well as planning to launch different colour options and the much gossiped about budget iPhone. Whether these screen size and colour rumours apply to the iPhone 5S, due out sometime this Autumn, or next year's iPhone 6, we're not sure although the budget iPhone is expected to launch around October.

The rumour-mill persists concerning the possibility of Apple launching their very own smartwatch which the industry has decided to call the iWatch. It’s come to light that Apple have been awarded a patent for a curved battery to fit an electronic device so unless they’re planning on developing a curved handset in the future, the money is on it being a watch or wristband of some type. No doubt there will be lots more rumours until we have a definitive answer one way or another but we’ll let you know as soon as we hear any more.

A Swiss telecom company has had an innovative way of promoting the new Samsung Galaxy S4 handset and its eye-tracking interface by running a campaign challenging passers-by to try and ‘outstare’ the S4. Using a City Light Poster (CLP), the people of Bern, Lucerne and Lausanne are doing their best to stare intently at the S4 contained within the CLP whilst being deliberately distracted by actors hired to ask them questions and directions and generally put them off. The longer you stare continuously at the Samsung S4, the greater the discount off the handset Anyone who can manage it for more than an hour, gets an S4 for free (anyone inspired to find a cheap flight to Switzerland should pay this site a visit.)

Nokia’s 41-megapixel PureView camera could soon feature in their Lumia Windows Phones. An invitation has been sent out to an event in New York on July 11th with the words 'Zoom. Reinvented' strongly hinting that the recently rumoured addition to the Lumia range, codenamed the Nokia EOS, is about to be revealed. Currently the powerful 41-megapixel camera is only available with the Nokia 808 Symbian handset.

If the EOS is imminent, then it will receive strong competition from the newly announced Samsung S4 Zoom.  The sister phone for the Galaxy S4 features a 16-megapixel camera with 10x optical zoom and image stabilization, a flash, a 4.3-inch display (like the S4 Mini), 8GB of internal storage and microSDXC support for up to 64GB of removable storage. The race for the best camera phone is on!